Citibank “Reaches Out” to Struggling Homeowners

When a bank tries to “reach out” to anyone, it is usually trying to accomplish one of two things: (1) selling more loans, or (2) trying to make itself look good. With its new HomeownerSupport.com, Citibank is apparently trying to do both. It’s kind of like a burglar putting up a Facebook page for his victims to “connect” with one another, talk about what wasn’t stolen, and share their upcoming vacation plans.

Customer service Twitter star Frank Eliason has his work cut out for him on this one.

Edit: I should point out that in yesterday’s post, I noted that federal district court Judge Jed Rakoff called Citigroup a “frequent offender” of securities laws.