I just got hooked on NBC’s new show, Chuck an awesome, funny geek-becomes-reluctant spy (I know, what?) show. Since I can rarely make it to the television for any show reliably, I have been keeping up online. And don’t get me wrong, I’m thrilled that the networks are making their shows available online. But HOLY COW are the ads bad. Not annoying. Bad. And badly targeted, for that matter.
I love ads, actually. Especially clever ones. My wife watches shows. I watch ads. But to have to sit through five lame Mazda or repetitive Esurance ads? I nearly gave up on the show altogether. (In which case NBC would lose a viewer, since the odds are strongly against me ever making it to the television in time for the show.)
Who are they targeting? Let’s see, a Best Buy spoof computer repair geek becomes a spy when he accidentally gets the government’s super spy computer force-fed into his head. Which twentysomething geeks are likely to go out and purchase a Mazda CX-9 family wagon, exactly? Come on, NBC, this is the MAZDASPEED3 crowd!
I’m keeping my fingers crossed for some properly targeted ads before the next episode hits.
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