Following up his excellent mission to return an unrequested phone book to Verizon, Ed Kohler published a Yellow Pages slideshow called “Dealing With the Opt-Out Movement” (PDF). In the slideshow, the Yellow Pages catalogs their “wins” in preventing states from allowing consumers to opt out of receiving the phone book.
Why do phone book companies hate the opt-out movement? I assume because it allows them to brag about their circulation numbers, as if everyone who received the phone book actually used it.
What is the “opt-out movement”? Maybe we should ask the Yellow Pages:
That sounds good, doesn’t it?! Well, here is what the Yellow Pages likes to do to states that try to reduce unwanted and unsolicited phone books, contain recycling costs, and give consumers better choices:
Yellow Pages Win While Minnesota Loses | The Deets
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It’s cocktail hour and here I am commenting on AT&T Yellow Pages – a company I love to hate. Why? They are totally over priced for print and raise price extensively every year. They are cockie with zip customer concern. Make color presentations – paper & lap top extoling old items and nothing new of value. For internet listing they increase cost by 20.5% yearly and explain THEY need the increase to function. Guess that says Yellow Pages & AT&T do not give a dam about their customers. After working with Yellow Pages and AT&T for years I look forward to seeing AT&T and YELLOW PAGES BURIED! It’s comming. Yellow BOOK is a better value at lower cost, internet advertising exceeds what Yellow Pages has to offer AND I can speak to a human English speaking person rather than VOICE MAIL recording. GUESS it’s time to walk the dogs and make a drink to remove the pain of thinking of AT&T and YELLOW PAGES. Sorry I am shy and not out spoken. Howard